The idea was to be able to replace parts of the nicotine the smoker inhaled through the smoke.

- NIC-S is going to become synonymous with Nicotine Pouches.

- A brand name that could symbolize our premium product yet carry a clearly stated vision of a smoke-free society.

- US, being the land of opportunity is no myth. It’s very much a reality. And a lovely one I must say.

Offering countries around the world an opportunity to pay attention to and act upon the catastrophic impact of tobacco on man and environment.

Shortly after the May 2021 US sales launch of NIC-S, the first product review has been published. And much to our appreciation, NIC-S hit high marks throughout.

-  Concern for details. That’s what I would say is my prime strength. To act as a link between the different parts of our company.

Enorama launch its first own brand in the US: NIC-S. Tobacco-free, All White Nicotine Pouches.