An exciting three days at the Tobacco Plus Expo in Las Vegas, Nevada; a premiere tobacco, vapor and alternative product U.S. industry trade show

2022-02-01

Last week, over 1500 industry leading professionals representing all sectors of the tobacco, vape and alternative product market converged on the Las Vegas Convention Center in Las Vegas, Nevada. The three-day event was a refreshing reminder of the overall health, growth and innovation of the industry throughout the United States and around the world.

Enorama Pharma Inc’s Head of Business Development, Spencer Hirst, was in attendance to represent and showcase the emerging NIC-S Nicotine Pouch brand that’s quickly gaining steam and attention within the alternative tobacco and modern oral product market categories.

Though still quite young within the Unites States, the Nicotine Pouch product category is growing rapidly. Altria Group’s Q4 earnings call on January 27th provided favorable insight with the revelation of a double-digit growth in sales of their Nicotine Pouches.

“Heightened consumer awareness, recognition and familiarity of the Nicotine Pouch product category bodes well for Enorama Pharma Inc”, says Hirst, who is currently leading sales and distribution efforts for the US market.

“There’s significant interest being expressed by national, regional and independent, local distributors throughout the country to expand Nicotine Pouch brand offerings to consumers.
The opportunity to meet face to face with buyers at TPE has been incredibly helpful in facilitating NIC-S expansion efforts by creating strong partnerships built on mutual respect.

We look forward to sharing developments on the growth of NIC-S and Enorama Pharma Inc. in the coming months”